RAY-BAN:
PULSE TOUR
Supporting Warm Street to uncover Audience Insights and build out a Cultural Strategy for The Pulse Tour by Ray-Ban which brought to life a dedicated Rave Hotline to re-energise innovative ways to fill the dancefloors.
A two leg tour reaching Bristol and London, to tap into some of the UKs leading underground scenes and artists, powered by cultural partner Homebass.
In the lead up to the big moment, we led Ray-Ban through a cultural strategy which highlighted their position in culture, as facilitators of creative expression and experimentation.
Agency : Warm Street
Cultural Partner : HomeBass
Content Producer : Nelly Rodrigues
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