NIKE JORDANFor Nike Jordan, I developed a series of four cultural pulse reports alongside MØRNING and iiNDYVERSE designed to inform both brand strategy and design direction. Each report focused on a key theme: Street Utility Aesthetic, The Culture of Basketball, The World of the AJ1, and Women in Sport.
Over 4 weeks, I delivered a series of cultural pulse reports that offered the brand cultural download and shaped future-facing strategy across design, storytelling, and brand positioning. Built with Jordan’s global “Air Committee”, a pulse group of brand fans and Gen Zers across EMEA, APLA, and NA.
The work surfaced untapped tensions and mapped fresh directions for how Jordan shows up culturally in 2027 and beyond.
Agency : Platform13
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