NIKE JORDAN:
CULTURAL IMMERSIONS
Supporting MØRNING to devise a globe trotting cultural immersion trip to understand what is shifting and shaping country in key regions, to highlight future trends and consumer mindsets which will inform design territories for the Nike Jordan team in 2027.
A 3 Month project observing the global tastemakers and cultural leaders within their respective cities, discussing what is driving culture amongst their community.
The project culminated in a report which identifies the future trends and key drivers pushing the youth and creative communities.
Who we spoke to:
LDN:
Roydon Misseldine [Waste Store]
Isabella Burley [Climax Books]
LA:
Nick and Lex [MOMNDAD Vintage]
Agency : MØRNING
Production : In-House
