NIKE: CULTURE REPORT
From utilising Snapchat for audience analysis to meet our young people where they are, to Group Interviews to draw out insights on what is driving culture in 2024 (and where it is heading!)
To give Nike London a cultural snapshot of the youth landscape today, and opportunities for the brand to connect deeper with the things that matter to our young people.
Examining what is driving cultural attitudes and trend patterns amongst 16 - 21yo Londoners, to identify ways for Nike to stay relevant within their marketing communications.
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