LBGBG X GETTY IMAGES
A campaign raising awareness on the Adultification of young black girls in the UK, and challenging representation in media with Getty Images and ‘Let Black Girls Be Girls’.
Leading research on the topic of Adultification, and building out a strategy to support the wider campaign creative and partnership with Getty Images and Build Hollywood.
Campaign Highlights:
234 of our Billboards in partnership with BUILDHOLLYWOOD across London, Birmingham, Bristol, Manchester, Glasgow, Sheffield and Liverpool
The Black Girls in Britain Visual Guidelines: A first‑of‑its‑kind guide for marketers and creatives on how to choose visuals that accurately represent Black British girls, including the different subsections of Black British identities such as ethnicity, religion, region, body types and age.
Contribution to the BBC Kids Collection ‑ an initiative that was originally launched by BBC in 2020 in partnership with Getty Images ‑ to add to its library of authentic imagery and video of children and families across the UK who are currently underrepresented in the media.
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