hs05 by highsnobiety
Exploring Highsnobiety in-house fashion label HS05, and interviewing the publications readership to understand the barriers and opportunities for the brand to connect better with them as consumers.
4 x 2 hour Zoom interviews with a global sample from a cross section of Highnob fans, with varied experience in purchasing on the platform, to understand their buying behaviours and perception of the brand to uncover new opportunities.
*i do not own the rights to any of the photos used within this case study
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